X-Audit
A free Google Ads audit that is actual forensic work.
The SalesX X-Audit is a free 400+ checkpoint Google Ads audit for U.S. advertisers spending $50,000 or more per month. It dollarizes wasted spend, scores structure, and returns a 30/60/90-day plan — not a capabilities presentation.
A senior strategist runs your account through the X-Audit Engine and returns a findings deck within five business days. No pitch deck. No junior handoff.
What a page-1 audit page has to answer
Most “Google Ads audit” results are checklists, software graders, or a sales call with screenshots. Searchers who type google ads audit, google ads audit service, adwords audit, or google ads audit agency want three things: who runs it, what they receive, and whether it is free theater or forensic work. This page is the engagement. The blog posts explain how to think. They link here.
What you get
- 400+ checkpoint account diagnostic
- Wasted-spend and CPA reduction model
- Category-level value and opportunity map
- 30/60/90-day execution roadmap
- Tracking, creative, audience, and bid-strategy findings
- Strategy review call with a senior strategist
What it is not
It is not Google’s Optimization Score. It is not a capabilities presentation. It is not a junior associate clicking through change history. If the auditor cannot explain how the account connects to the income statement, the analysis will be mechanically correct and commercially weak.
Process
- 01Confirm monthly Google Ads spend is $50k or more.
- 02NDA on request. Read-only access to Google Ads.
- 03X-Audit Engine runs 400+ checkpoints against the live account.
- 04Findings deck in five business days.
- 05Strategy review with a senior strategist.
What the 400+ checkpoints actually cover
Measurement
- Conversion actions: primary vs secondary, counting method, attribution window
- Offline conversion import and GCLID / GBRAID coverage
- CRM stage mapping (SQL, opportunity, closed-won) versus form-fill vanity
- Enhanced conversions and consent mode gaps
- Duplicate conversions and inflated CPA math
Structure
- Campaign and ad group taxonomy versus business lines, not versus Google recommendations
- Search Alpha / Beta split: converting queries isolated from discovery
- Match type and negative discipline at account, campaign, and shared-list level
- Brand, non-brand, competitor, and DSA overlap
- Shopping / PMax / Search cannibalization
Economics
- Wasted spend by query theme, placement, geo, device, audience, and hour
- Marginal CPA / ROAS by product line or location
- Budget capped campaigns that hide profitable demand
- Bid strategy versus actual business value, not versus tCPA set two years ago
Creative and landing pages
- RSA coverage, pin abuse, and asset strength vs actual CTR/CVR
- Message match between query, ad, and landing page
- Broken URLs and parameter collisions (X-Vault URL monitor)
- Offer and form friction on high-spend landing pages
Budget protection
- Runaway query or placement spikes
- Lost impression share on converting themes
- Geo and schedule waste
- Tooling fees sitting on the invoice that do not move CPA
What you receive
The findings deck is written for a CMO or growth lead. It names dollar amounts, not “optimize keywords.” It includes the queries and placements to cut, the structure to change first, and the 30/60/90 sequence so the account does not get 40 simultaneous edits.
Proof
- Aeroflow Healthcare
+20% CTR YoY, +43% conversions YoY, −27% average cost YoY
- Plow & Hearth
+75% conversions YoY, −26% CPA YoY
- Midwest Dental
+17% lead volume, −15% spend YoY, −27% CPA
How this differs from the audit articles
The checklists below stay educational. This page is the engagement.
- Choosing a Google Ads account audit service
- How to audit Google Ads: the checklist
- What a professional Google Ads audit includes
If monthly Google Ads spend is $50k or more, request the X-Audit. The checklist is not the engagement.
Fit filter
If monthly Google Ads spend is under $50k, do not submit the form — we will decline. That is the line where our automation and senior staffing model can return material value.
Request a Free X-Audit.
Read-only access is enough. NDA on request. Findings deck in five business days.
Questions
- Is the Google Ads audit really free?
- Yes, for qualifying U.S. advertisers spending $50k or more per month. It is real forensic work, which is why we do not run it for accounts we cannot serve.
- How long does the X-Audit take?
- Five business days after read-only access, plus a strategy review call with a senior strategist.
- What do I receive?
- A findings deck with wasted-spend targets, structural issues, opportunity sizing by category, and a 30/60/90-day priority map.
- Do you need edit access to my Google Ads account?
- No. Read-only is enough for the diagnostic.
- How is this different from the blog checklists?
- The blog explains how to think about an audit. This page is the commercial engagement — a senior strategist on your live account. Read the checklists, then request the X-Audit if you spend $50k+.
- Do you offer a Google Ads audit tool or software grader?
- No. Graders read settings. The X-Audit is a senior strategist on the live account. If you need a tool, use Google's own reports until spend reaches $50k/month.
- Is this a Google Ads audit agency engagement or a sales call?
- It is a diagnostic. Management is a separate decision after the findings deck. You can take the deck in-house.
- Why is the audit free?
- Because we only run it for accounts we can manage. At $50k+ the wasted-spend line item is large enough to justify senior time. Under $50k we decline.
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