Healthcare / Dental DSO · Google Ads · Local Search
Midwest Dental: More Patient Leads on 15% Less Spend
A leading dental services organization consistently exceeded KPI goals while spending less, using SalesX custom tools across its location portfolio.
- Lead volume
- +17%
- Spend YoY
- -15%
- CPA
- -27%
In short
SalesX increased Midwest Dental's patient lead volume 17% while reducing Google Ads spend 15% year over year and cutting cost per acquisition 27%.
The challenge
- Midwest Dental is a dental services organization operating across many practice locations, each with its own local competitive set, patient demand and appointment capacity.
- Managing that portfolio with a single national strategy either overspends in easy markets or starves the markets with real growth headroom.
Goals
- Consistently exceed patient acquisition KPI goals across the full location portfolio.
- Reduce media waste so growth did not require additional budget.
- Bring cost per new patient lead down without sacrificing volume.
What SalesX did
- Applied location-level budget and bid control so each practice was funded against its own local demand and cost per lead.
- Used SalesX budget monitoring and pacing scripts to catch overspend and underspend intraday rather than at month end.
- Tracked calls and form fills as distinct conversion actions so bidding optimized toward booked patient intent.
Results
- Patient lead volume increased 17% across the location portfolio.
- Google Ads spend decreased 15% year over year while lead volume grew.
- Cost per acquisition fell 27% as budget shifted toward efficient local markets.
Tools and technology used
Frequently asked questions
What results did Midwest Dental see with SalesX?
Midwest Dental increased lead volume 17%, decreased spend 15% year over year and reduced cost per acquisition 27% on its Google Ads program.
How do you run Google Ads for a multi-location dental group?
Fund each location against its own local demand and cost per lead, monitor pacing intraday with budget scripts, and track calls and forms separately so bidding optimizes toward booked patient intent.
Can lead volume grow while ad spend falls?
Yes. Removing wasted spend from underperforming markets and queries frees budget for efficient demand, which is how Midwest Dental grew leads 17% on 15% less spend.
