Ecommerce / Home & Outdoor · Google Ads · Shopping & Search
Plow & Hearth: 75% Sales Growth in the First Quarter Under Management
After several flat years, an account restructure plus X-Alpha® and X-Vault® optimizations produced 75% YoY sales growth in the first quarter SalesX managed the account.
- Conversions YoY
- +75%
- CPA YoY
- -26%
- Conversion rate YoY
- +21%
In short
SalesX grew Plow & Hearth's ecommerce sales 75% year over year in its first managed quarter, cut CPA 26% and raised conversion rate 21% through an account restructure plus X-Octane®, X-Alpha® and X-Vault® optimizations.
The challenge
- Plow & Hearth sells high-quality outdoor and hearth furnishings, but after several slow years the digital program had settled into flat conversions and rising acquisition costs.
- The category surged during the COVID-19 period. Capturing that demand required a structural rebuild fast enough to matter within a single quarter, not a gradual optimization plan.
Goals
- Break out of multi-year stagnation in conversions and revenue.
- Expand digital presence and brand visibility in a rapidly heating home and outdoor category.
- Grow sales faster than the broader ecommerce market rather than simply riding it.
What SalesX did
- Restructured the account so budget, data and bidding decisions were organized around product economics instead of legacy campaign groupings.
- Applied X-Octane® and X-Vault® optimizations to tighten pacing, hygiene and daily performance control.
- Implemented X-Alpha® to promote proven converting search queries into dedicated high-intent campaigns.
Results
- X-Octane®, the account restructure and X-Vault® optimizations raised conversion rate 21% year over year.
- X-Alpha® query promotion grew conversions 47% year over year.
- In Q2 2020 the ecommerce sector grew sales 44.5% YoY, while Plow & Hearth grew 75% YoY — in the first quarter SalesX managed the account.
Tools and technology used
Frequently asked questions
How much did Plow & Hearth grow with SalesX?
Plow & Hearth achieved 75% year-over-year sales growth, a 26% CPA decrease and a 21% conversion-rate increase, outperforming the 44.5% ecommerce sector growth in the same quarter.
How quickly did results appear?
The 75% year-over-year sales growth occurred in Q2 2020, the first full quarter SalesX managed the Google Ads account.
What drove the ecommerce conversion-rate improvement?
A full account restructure combined with X-Octane® pacing control and X-Vault® hygiene optimizations lifted conversion rate 21% year over year.
