Case studies

Proof from accounts spending $50k–$500k+ per month.

Documented Google Ads programs across healthcare, ecommerce, multi-location services and legal — with the strategy, the tooling and the measured outcome.

Pen-and-ink sketch of a home nursery with a portable breast pump, bottles and shipping boxes with a rising lime growth line representing Aeroflow Healthcare lead growth

Featured · Healthcare / DME

Aeroflow: Record Lead Growth at a Lower Cost, Year After Year

Aeroflow set record lead volume year after year while acquisition costs fell, driven by continuous ad and landing page testing plus custom script work.

+20%CTR YoY
+43%Conversions YoY
-27%Average cost YoY

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Pen-and-ink sketch of a stone fireplace hearth and garden patio furniture with a rising lime growth line representing Plow & Hearth ecommerce PPC growth

Ecommerce / Home & Outdoor

Plow & Hearth: 75% Sales Growth in the First Quarter Under Management

After several flat years, an account restructure plus X-Alpha® and X-Vault® optimizations produced 75% YoY sales growth in the first quarter SalesX managed the account.

+75% Conversions YoY-26% CPA YoY+21% Conversion rate YoY

Pen-and-ink sketch of premium gift cards, a mobile gift card wallet and a wrapped gift with a rising lime growth line representing Gyft sales volume growth

Fintech / Gift Cards

Gyft: 926% Monthly Sales Volume Growth From Misspelled Demand

Radio listeners searched 'gift', not 'Gyft'. Capturing that long-tail demand with the ORCA methodology produced a 926% increase in monthly sales volume.

+926% Monthly sales volume+342% New customers+672% ROI (ROAS)

Pen-and-ink sketch of a modern dental clinic building and welcoming reception area with a rising trend line representing Midwest Dental's multi-location PPC growth

Healthcare / Dental DSO

Midwest Dental: More Patient Leads on 15% Less Spend

A leading dental services organization consistently exceeded KPI goals while spending less, using SalesX custom tools across its location portfolio.

+17% Lead volume-15% Spend YoY-27% CPA

Pen-and-ink sketch of an elegant tea shop with tea tins, a porcelain teapot and a pyramid sachet with a rising lime growth line representing Harney & Sons ecommerce growth

Ecommerce / Food & Beverage

Harney & Sons: 135% Conversion Lift for a Heritage Tea Brand

A family-owned global tea company moved past a conservative Google Ads program with X-Alpha® and customized Shopping campaigns.

+135% Conversion increase+67% Increase in sales+121% Increase in TCV

Pen-and-ink sketch of a luxurious walk-in closet with a crystal chandelier and lime accent lines representing Closet America PPC growth

Home Services / Custom Closets

Closet America: 80% CTR Lift While Cutting Cost per Click 45%

Local custom closet specialists outperformed competitors by lifting CTR and clicks while average cost per click fell sharply.

+80% CTR increase YoY-45% Avg. CPC YoY+68% Increase in clicks YoY

Pen-and-ink sketch of a multi-building early childhood education campus with a rising lime growth line representing 45+ location performance lift

Education / Childcare

Children's Learning Adventure: 78% ROAS Lift Across 45+ Locations

Call tracking, budget optimization scripts and comprehensive ad testing gave a 45-location childcare brand granular performance insight for the first time.

+78% ROAS increase+29% Increase in CTR-49% Cost per conversion

Pen-and-ink sketch of a modern pain clinic building and welcoming reception area with a rising trend line representing patient lead growth

Healthcare / Pain Management

Twin Cities Pain Clinic: 377% More Conversions With Accurate Tracking

After running Google Ads in-house, the clinic modernized its strategy and saw conversions grow 377% year over year.

-60% CPA YoY-14% Avg. CPC YoY+377% Increase in conversions YoY

Pen-and-ink sketch of a dignified immigration law office exterior and a welcoming client consultation with a rising lime growth line representing lead generation growth

Legal / Immigration

Fok Immigration Law: From Small Practice to Industry Contender

A bold digital transformation grew a small immigration practice into a major contender through disciplined conversion tracking and testing.

+31% Conversions YoY+7% Increase in CTR YoY-10% CPA YoY