Healthcare / DME · Google Ads · Paid Search
Aeroflow: Record Lead Growth at a Lower Cost, Year After Year
Aeroflow set record lead volume year after year while acquisition costs fell, driven by continuous ad and landing page testing plus custom script work.
- CTR YoY
- +20%
- Conversions YoY
- +43%
- Average cost YoY
- -27%
In short
SalesX increased Aeroflow Healthcare's Google Ads conversions by 43% year over year and lifted CTR 20%, while a custom DMA bidding script reduced average cost 27% year over year.
The challenge
- Aeroflow Healthcare helps women obtain breast pumps and other durable medical equipment through insurance, which means demand is high but the cost of acquiring a qualified, insurance-eligible lead must stay tightly controlled.
- Growth targets rose every year. Hitting them with the same account structure and the same manual optimization cadence would have pushed acquisition costs up rather than down.
Goals
- Continuously expand qualified lead volume across every healthcare product line.
- Reduce cost per acquisition even as spend and lead volume scale.
- Keep performance compounding year over year rather than plateauing after the first optimization cycle.
What SalesX did
- Ran a continuous ad and landing page testing program so creative and destination decisions were made on statistical evidence, not opinion.
- Deployed X-Octane® to accelerate spend into peak performance days and hours instead of pacing budget flatly across the month.
- Built a custom DMA-level bidding script that adjusted geographic bids against real acquisition cost by metro market.
Results
- Continuous ad and landing page testing increased click-through rate by 20% year over year.
- X-Octane® acceleration of peak performance days produced a 43% year-over-year increase in conversions.
- The custom DMA script reduced average cost by 27% year over year.
Tools and technology used
Frequently asked questions
What results did SalesX achieve for Aeroflow Healthcare?
SalesX delivered a 20% year-over-year increase in click-through rate, a 43% year-over-year increase in conversions, and a 27% year-over-year decrease in average cost on Aeroflow's Google Ads program.
How did Aeroflow reduce Google Ads cost while growing leads?
A custom DMA-level bidding script adjusted bids by metro market based on actual acquisition cost, so budget shifted toward markets that converted efficiently instead of paying uniform bids nationwide.
Does SalesX work with healthcare and DME advertisers?
Yes. SalesX manages regulated healthcare and durable medical equipment paid search programs, including insurance-qualified lead generation with strict cost-per-acquisition targets.
