Google Premier Partner · Top 3% of agencies
High-scale Google Ads for $50k–$500k/month advertisers.
SalesX manages $50k–$500k+ monthly search budgets for U.S. enterprises — with proprietary technology, senior strategists and reporting your CFO can read.
- $1.4B
- Lifetime ad spend managed
- 306%
- Peak search traffic growth
- -27%
- Average CPA decrease
- 16 yrs
- Google Ads only
Who we serve
Engineered for Brands Spending $50k–$500k+/Month on Search.

Strong fit
- U.S. advertisers with $600k–$6M annual search budgets
- CMOs and growth directors accountable to a revenue number
- Complex accounts: multi-market, multi-SKU, long sales cycles
- Teams that need CRM and offline conversion data in-platform
Not a fit
- Budgets under $50k per month
- Brand-awareness-only mandates with no conversion tracking
- Accounts looking for the cheapest management fee
- Teams wanting channel sprawl instead of search depth
X-Vault advantage
17+ proprietary automation scripts. Zero software fees passed to you.
X-Vault is our in-house automation library — budget protection, Alpha/Beta structural optimization, AI creative testing and BigQuery-backed reporting. Every script exists to remove waste, compound qualified volume or shorten the distance between spend and revenue. The licensing line item on your invoice is $0.

- 17+
- Proprietary scripts
- BigQuery
- Native integrations
- Remote
- Execution layer
Budget protection
Budget Monitoring & Protection
Real-time spend safeguards pause campaigns before overspend — protecting six-figure monthly budgets from a single misconfigured bid.
Growth
SQR — Converting Keywords (⍺ / β)
Converting search queries are mined and promoted into Alpha campaigns automatically, compounding qualified volume without added spend.
Testing
AI-Powered A/B Test Tool (GPT Integrated)
GPT-generated ad variants tested to statistical significance, so creative decisions rest on evidence instead of opinion.
Monitoring
URL Monitoring & Broken Link Reporter
Landing pages are scanned continuously and broken destinations flagged before they burn media dollars on dead clicks.
Hygiene
Account Hygiene & Conflict Auditor
Keyword conflicts, redundancies and structural drift are surfaced early, keeping accounts from cannibalizing themselves.
Reporting
MCC Overview — Special KPI Reporter
Portfolio-level KPIs and live ROI piped through BigQuery — board-ready numbers with no Looker or Supermetrics seats to license.
Structure
AdGroup Split Tool
Bloated ad groups are split into tighter themed segments, lifting relevance and Quality Score without rebuilding the account by hand.
Growth
Bulk Upload — New Ad Groups & Keywords
New ad groups and keyword sets are built and pushed at scale, so expansion happens in hours instead of weeks of manual entry.
Growth
Converting Placements (Remote Taskmaster)
High-converting Display and Video placements are identified and promoted automatically, concentrating budget where it already works.
Growth
Upload New Placements (Remote Taskmaster)
Curated placement lists are deployed in bulk through remote execution, opening new inventory without exposing the account to junk sites.
Reporting
SalesX Label-Based Performance Report
Performance is segmented by your own business labels — product line, region, margin tier — so reporting matches how the P&L is actually read.
Reporting
Categorized Keyword Database Report
The full keyword database is categorized and scored, exposing which themes deserve more budget and which quietly drain it.
Reporting
Close Variant Performance Report
Close-variant match behavior is tracked term by term, stopping budget leakage into queries Google considered close enough.
Reporting
RSA & RDA Ad Strength Auditor
Responsive Search and Display ad strength is audited across the account with specific fixes, protecting impression share tied to ad quality.
Testing
A/B Test Contender & Ad Health Audit
Every ad is scored against its contender until a statistically significant winner emerges, so losing creative never runs on autopilot.
ROI tracking
Campaign ROI & Spend Tracker
Spend is connected to revenue outcomes in real time, turning campaign management into a return conversation rather than a cost one.
Bidding
DMA Location Bidding Tool
Bids are adjusted by DMA against real acquisition cost per metro, shifting budget toward the geographies that actually convert.
Portfolio Growth Command Center
OrchestratorX
Visual campaign orchestration that monitors every client account in real time, surfaces winning experiments, and automatically feeds budget into high-performing campaigns while tracking turnaround potential.
Resources
Senior-level guides for high-spend accounts.
Practical how-to content written for CMOs and growth leaders running $50k–$500k+/month Google Ads programs. No fluff, no tool pitches — just the mechanics that move outcomes.
How to structure Google Ads accounts for $100k+/month budgets
Alpha/Beta architecture, campaign separation by intent, and weekly negative-list discipline that keeps scale from turning into waste.
Read the guideWhy most agencies still charge software fees (and how X-Vault eliminates them)
How off-the-shelf tool stacks quietly inflate your invoice, and why SalesX includes 17+ proprietary scripts at a $0 software line item.
Read the guideWhat a true senior-led Google Ads audit actually looks like
400+ checkpoints, wasted-spend dollarization, and a 90-day priority map — not a capabilities deck disguised as a review.
Read the guideConnecting CRM and offline conversions without losing data fidelity
Use Google Click ID, BigQuery, and enhanced conversions to feed real revenue and SQL status back into Google Ads bidding.
Read the guideFAQ
Frequently Asked Questions.
Straight answers for CMOs and growth leaders running serious Google Ads programs. For deeper how-to guidance, see our Resources.
U.S. advertisers spending $50k–$500k+ per month on Google Ads, typically with complex accounts, multi-market presence, long sales cycles, or CRM/offline conversion requirements. We work best with CMOs, VPs of Growth, and founders who are accountable to a revenue or pipeline number and want senior oversight rather than a junior account team.
X-Vault is our private library of 17+ automation scripts and BigQuery connectors that protect budget, optimize structure, test creative, and build board-ready reporting. Because we built and operate these tools in-house, we do not license them as a separate platform. They are included as part of our management engagement, so you see the value in performance, not a new SaaS invoice.
The X-Audit is a 400+ point diagnostic run against your actual account by a senior strategist. You receive a findings deck with specific wasted-spend targets, structural issues, opportunity sizing, and a 90-day priority map. It is not a capabilities presentation or a generic benchmark. We only run it for accounts that fit our spend profile, because the audit is real work.
Google Ads is our exclusive focus. We manage Search, Shopping, PMAX, Display, Video, and Remarketing within the Google ecosystem. We do not run Meta, TikTok, LinkedIn, or Amazon. That depth is why we hold Google Premier Partner status and why enterprise clients bring us their highest-stakes search programs.
You get a monthly executive summary plus a live BigQuery dashboard with the metrics that matter to your business: pipeline value, cost per qualified lead, ROAS by product line, and impression share trends. Reports are written for leadership, not media buyers. Many clients share ours directly with their CFO or board.
Every account is led by a senior strategist with at least 8 years of Google Ads experience, plus a dedicated analyst and automation engineer. We do not hand enterprise accounts to junior associates. You have direct access to the strategist who makes the decisions, not just a project manager.
We integrate first-party CRM data, offline conversions, and revenue events back into Google Ads via BigQuery and Google Click ID matching. This lets us optimize bids toward actual revenue, sales-qualified leads, and customer lifetime value rather than front-end clicks or form fills.
Documented client results include Aeroflow Healthcare at +20% CTR year over year, +43% conversions year over year and -27% average cost year over year; Plow & Hearth at +75% conversions year over year and -26% CPA year over year; and Midwest Dental at +17% lead volume with -15% spend year over year. Full detail is on our case studies page.
Most clients see waste reduction and efficiency gains within the first 30 days. Structural and conversion improvements typically show within 60 to 90 days. The timeline depends on your sales cycle, tracking maturity, and budget liquidity, but we set explicit 30/60/90-day milestones in the X-Audit so you know what to expect.
You receive a proposal tied to the audit priorities: a 90-day sprint plan, resource allocation, and success metrics. If we both agree it is a fit, we begin onboarding within two weeks, including tracking verification, X-Vault integration, and a kickoff with your senior strategist.
Request a Free X-Audit.
A senior strategist runs your account through the X-Audit Engine and returns a findings deck within five business days. No pitch deck, no junior handoff.
- 400+ checkpoint account diagnostic
- Wasted-spend and CPA reduction model
- Category-level value and opportunity map


