Healthcare / Pain Management · Google Ads · Local Search
Twin Cities Pain Clinic: 377% More Conversions With Accurate Tracking
After running Google Ads in-house, the clinic modernized its strategy and saw conversions grow 377% year over year.
- CPA YoY
- -60%
- Avg. CPC YoY
- -14%
- Increase in conversions YoY
- +377%
In short
SalesX grew Twin Cities Pain Clinic's Google Ads conversions 377% year over year, reduced CPA 60% and cut average CPC 14% using X-Vault, A/B testing and accurate call and form tracking.
The challenge
- Twin Cities Pain Clinic had experimented with Google Ads on its own and generated activity, but not a dependable, measurable flow of new patient inquiries.
- Tracking was the core gap: calls and form fills were not being captured accurately, so the platform had no reliable signal to optimize against.
Goals
- Increase conversions and establish a consistent source of patient leads.
- Strengthen digital presence for pain management services in a competitive metro market.
What SalesX did
- Implemented X-Vault automation alongside structured A/B ad testing and landing page optimization.
- Ran ORCA and X-Octane® daily optimization scripts to control bids and pacing.
- Rebuilt conversion measurement with accurate call and form-fill tracking.
Results
- X-Vault, A/B ad testing and landing page optimization produced a 60% year-over-year decrease in CPA.
- ORCA and X-Octane® daily scripts contributed a 14% year-over-year increase in conversion rate.
- Accurate call and form-fill tracking grew measured conversions 377% year over year.
Tools and technology used
X-Vault®X-Octane®ORCACall & form-fill tracking
Frequently asked questions
Why did conversions increase 377%?
Accurate call and form-fill tracking captured patient inquiries the previous setup missed, and feeding that complete signal into bidding let Google Ads optimize toward real leads.
What happens when conversion tracking is inaccurate?
Automated bidding optimizes toward the wrong outcomes, spend flows to campaigns that look effective on partial data, and true cost per patient stays hidden.
