Legal / Immigration · Google Ads · Paid Search
Fok Immigration Law: From Small Practice to Industry Contender
A bold digital transformation grew a small immigration practice into a major contender through disciplined conversion tracking and testing.
- Conversions YoY
- +31%
- Increase in CTR YoY
- +7%
- CPA YoY
- -10%
In short
SalesX increased Fok Immigration Law's conversions 31% year over year, raised CTR 7% and reduced CPA 10% through granular conversion tracking and A/B testing of ads and landing pages.
The challenge
- Fok Immigration Law supports small businesses and employees across all types of immigration cases, a category with high competition and expensive clicks.
- Reaching thousands of prospective clients required a platform strategy the firm did not yet have, plus the measurement to know which case types were worth paying for.
Goals
- Reach a far larger pool of prospective immigration clients.
- Grow qualified case inquiries without letting cost per acquisition climb.
What SalesX did
- Built out conversion tracking to expose which keywords, demographics and case types produced real inquiries.
- Ran systematic A/B testing across ads and landing pages.
- Applied SalesX proprietary optimization systems to hold acquisition cost down while volume grew.
Results
- Conversion tracking insight into keywords and demographics produced a 31% year-over-year increase in conversions.
- A/B testing of ads and landing pages lifted CTR 7% year over year.
- SalesX proprietary systems reduced CPA 10% year over year.
Tools and technology used
Frequently asked questions
Does Google Ads work for immigration law firms?
Yes. Fok Immigration Law grew conversions 31% year over year while reducing cost per acquisition 10%, driven by conversion tracking that revealed which case types and demographics converted.
How do law firms lower cost per case inquiry?
By tracking inquiries at the keyword and demographic level, testing ads and landing pages continuously, and reallocating budget away from expensive queries that do not produce signed cases.
