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Closet America: 80% CTR Lift While Cutting Cost per Click 45%
Local custom closet specialists outperformed competitors by lifting CTR and clicks while average cost per click fell sharply.
- CTR increase YoY
- +80%
- Avg. CPC YoY
- -45%
- Increase in clicks YoY
- +68%
In short
SalesX increased Closet America's click-through rate 80% year over year, reduced average cost per click 45% and grew clicks 68% using X-Octane® and X-Alpha® keyword targeting.
The challenge
- Closet America is a locally owned custom closet company competing against national franchises with far larger media budgets in the same regional auctions.
- Winning that fight on spend alone was not viable. The account had to win on relevance, quality score and cost discipline instead.
Goals
- Outperform larger competitors in local auctions without matching their budgets.
- Increase qualified click volume while driving down average cost per click.
- Convert the brand's 3D design capability and award record into ad relevance.
What SalesX did
- Used X-Octane® daily optimization to concentrate delivery on the highest-performing periods and queries.
- Deployed X-Alpha® to focus spend on the highest-converting keyword set rather than broad category demand.
- Ran tailored ad promotions and daily creative optimization aligned to the custom design offer.
Results
- X-Octane® drove an 80% year-over-year increase in click-through rate.
- X-Alpha® targeting of the highest-converting keywords cut average CPC 45% and lifted clicks 45%.
- Consistent daily optimization and tailored ad promotions drove an additional 60% increase in clicks.
Tools and technology used
X-Octane®X-Alpha®Daily ad promotion testing
Frequently asked questions
How did Closet America lower cost per click 45%?
Focusing spend on the highest-converting keywords and improving ad relevance raised click-through rate 80%, which improved quality signals and reduced the price paid per click.
Can a local company outbid national competitors on Google Ads?
It rarely needs to. Higher relevance and stronger click-through rates lower effective auction costs, letting a local advertiser buy more qualified clicks than a larger budget spent inefficiently.
