Education / Childcare · Google Ads · Local Search
Children's Learning Adventure: 78% ROAS Lift Across 45+ Locations
Call tracking, budget optimization scripts and comprehensive ad testing gave a 45-location childcare brand granular performance insight for the first time.
- ROAS increase
- +78%
- Increase in CTR
- +29%
- Cost per conversion
- -49%
In short
SalesX increased Children's Learning Adventure's ROAS 78%, lifted CTR 29% and reduced cost per conversion 49% by adding call tracking, lead identification and budget scripts across 45+ locations.
The challenge
- Children's Learning Adventure operates more than 45 early childhood education centers, and most enrollment inquiries arrive by phone rather than by form.
- Without call tracking, the account was optimizing on partial data — paying for clicks with no visibility into which campaigns actually produced enrollment conversations.
Goals
- Expand community reach for a STEAM-based early childhood curriculum.
- Gain granular, location-level insight into which media actually produced enrollment inquiries.
- Improve return on ad spend across a large center portfolio.
What SalesX did
- Implemented call tracking and lead identification so phone inquiries became measurable conversion signals.
- Deployed specialized budget scripts to manage and pace spend across 45+ locations independently.
- Ran continuous A/B ad testing to raise relevance and click-through rate center by center.
Results
- Call tracking and lead identification enabled deeper optimization and a 78% increase in ROAS.
- Continuous A/B ad testing and ongoing optimization boosted account CTR by 29%.
- Budget scripts across 45+ locations plus call tracking reduced cost per conversion by 49%.
Tools and technology used
Frequently asked questions
Why is call tracking essential for multi-location lead generation?
When most inquiries arrive by phone, campaigns without call tracking optimize on incomplete data. Feeding tracked calls back into Google Ads let Children's Learning Adventure raise ROAS 78% and cut cost per conversion 49%.
How do you manage Google Ads budgets across 45+ locations?
Specialized budget scripts pace each location independently against local demand and cost per lead, preventing strong markets from being starved by weaker ones.
