December is a time for family, food, community, and fun, but it can also put massive pressure on marketers. With the proper December marketing ideas, strategies and promotions, you can make your December a relaxing time. Hopefully some of the examples of holidays and marketing approaches we mention will inspire you and give you some peace of mind.
December Marketing Ideas for Monthly Awareness
There are holidays and monthly awarenesses you can incorporate into your marketing strategy so let’s go over the Monthly Awareness first.
National Safe Toys and Gifts Month
This holiday season and month is all about gift giving so it’s the perfect time to show your support to the community. Host or participate in a toy drive and encourage customers to do the same. Here are two things you can do to do this:
Set up a box in your storefront for customers, community members, or employees to drop off toys.
Offer a promotion that if a customer donates a toy they receive a discount on their purchase.
Make sure to take pictures and share your progress, this will help to attract more people to participate, spend money at your store, and show your commitment to the community. It is always great to help share some holiday spirit to those who could really use it.
National Flu Vaccination Week
It is that time of the year where you get the flu shot, and with everything that has happened over the last couple years people should really consider it. If you are in the healthcare industry this can and should be something you should have a December marketing idea for.
You can share information over all your social media platforms about receiving the flu shot and the importance of it. Social media will more than likely be the best place to reach the highest impressions. Try creating a reel on Instagram or TikTok since the algorithm is video heavy and gets the most organic traffic.
Post pictures and videos of you and your team receiving the flu shot.
By partaking in this awareness week you will show your community the concern for the well being of everyone, and it's also great to get a reminder because people can forget that it is that time of the year.
December Marketing Ideas for the Holidays
There are several holidays throughout December besides the big ones so let’s go over multiple to give you some inspiration.
Hanukkah
Many companies will focus on Christmas and New Year’s for their holiday campaigns, but Hanukkah doesn’t always get the love it deserves. Make your holiday marketing strategy inclusive by using Hanukkah decorations in your advertising as well, or run special promos that target your consumers that celebrate Hanukkah. This holiday is multiple days so you can post about it long before Christmas comes so adding it to your social media posts shouldn’t be an issue.
Kwanzaa
Kwanzaa is a week-long holiday that starts on December 26th and it celebrates African heritage. This holiday represents: unity, collective work and responsibility, purpose, faith, creativity, and cooperative economics. Use the core values of this holiday to write content or posts embodying them. There are several sites like Canva that have great Kwanzaa templates if you aren’t familiar with the holiday yourself.
Free Shipping Day
Free shipping day is on December 14th and it is your time to shine if you run an e-commerce company. Make sure that you promote on this day that you are offering free shipping. Try posting a couple days before to spread awareness to customers and then double down on the day of. Don’t forget the hashtag #freeshippingday to get maximum exposure on social media platforms.
Marketing Ideas Surrounding Christmas
Alright, we all know that Christmas is probably the biggest promotion during december. So let go over some things you can do during the Christmas season.
Holiday Cards
Everyone loves receiving holiday cards in the mail so sending them out to your customers can be a great marketing idea. Round up your contact list and create a traditional Christmas card with a group shot of your employees or festive themed picture involving your vertical. You can also add a promotion to it to encourage sales, and spread holiday cheer. Customers love to feel appreciated so you will definitely gain customer loyalty.
Holiday Giveaway Via Social Media
Choose your most popular social media to post a giveaway on! The goal will be to enhance product promotion/services, gain followers, increase traffic on your social media, and to bring some excitement to potential winners. It’s the time for giving so why not lean into the idea.You can help expand the traffic by having people who want to win the giveaway by following your page, like, comment, and tag multiple people in order to be in the running for the giveaway
Today we only went over a few of the holidays so here is a list of all holidays in December, you can use the December marketing ideas that we went over above to help you promote the holidays that peak your interest. Happy Holidays!
December 1
Rosa Parks Day
Pie Day
Eat a Red Apple Day
Bifocals at the Monitor Liberation Day
Day With(out) Art Day
Package Protection Day – Wednesday after Thanksgiving
December 2
Fritters Day
Mutt Day
Special Education Day
December 3
Roof Over Your Head Day
Faux Fur Friday – First Friday in December
Bartender Day – First Friday in December
December 4
Cookie Day
Dice Day
Sock Day
December 5
Bathtub Party Day
InterNinja Day
Repeal Day
December 6
Pawnbrokers Day
Microwave Oven Day
St. Nicholas Day
Miners’ Day
December 7
Pearl Harbor Remembrance Day
Illinois Day
Cotton Candy Day
World Trick Shot Day – First Tuesday in December
December 8
Brownie Day
Pretend To Be A Time Traveler Day
December 9
Pastry Day
Weary Willie Day
Christmas Card Day
December 10
Dewey Decimal System Day
Lager Day
Human Rights Day
Nobel Prize Day
Salesperson Day – Second Friday in December
December 11
App Day
Noodle Ring Day
December 12
Ambrosia Day
Ding-a-Ling Day
Gingerbread House Day
Poinsettia Day
December 13
Cocoa Day
Violin Day
Pick A Pathologist Pal Day
National Guard Birthday
December 14
Bouillabaisse Day
Alabama Day
Monkey Day
December 15
Cupcake Day
Bill of Rights Day
Cat Herders Day
Wear Your Pearls Day
December 16
Chocolate-covered Anything Day
Barbie and Barney Backlash Day
December 17
Maple Syrup Day
Wright Brothers Day
Ugly Christmas Sweater Day – Third Friday in December
Underdog Day– Third Friday in December
December 18
Twin Day
Answer The Telephone Like Buddy The Elf Day
Wreaths Across America Day – Changes Annually
December 19
Hard Candy Day
Oatmeal Muffin Day
December 20
Sangria Day
Mudd Day
December 21
Crossword Puzzle Day
Humbug Day
Maine Day
Phileas Fogg Win A Wager Day
Winter Solstice – Day Between December 20 and 23
Flashlight Day – Day of Winter Solstice
French Fried Shrimp Day
Homeless Persons’ Remembrance Day – First Day of Winter
Yule – Day of Winter Solstice
Anne & Samantha Day(also June. 20, 2020)
December 22
Date Nut Bread Day
Forefathers Day – December 22 (Unless on Sunday, then the following Monday)
December 23
Pfeffernusse Day
Roots Day
Festivus
Re-Gifting Day – Thursday before Christmas
December 24
Eggnog Day
Christmas Eve
December 25
Pumpkin Pie Day
A’Phabet Day or No “L” Day
Christmas
December 26
Candy Cane Day
Thank-you Note Day
Whiner’s Day
Boxing Day (Canada)
December 27
Fruitcake Day
December 28
Short Film Day
Chocolate Candy Day
Card Playing Day
Holy Innocents Day
Pledge of Allegiance Day
December 29
Pepper Pot Day
Tick Tock Day
December 30
Bicarbonate of Soda Day
Falling Needles Family Fest Day
Bacon Day
December 31
Champagne Day
No Interruptions Day – Last Work Day of the Year
Make Up Your Mind Day
Universal Hour of Peace