X-Audit™ helps your PPC campaigns get and stay on track

Receive a complete assessment of your account, and the roadmap to become best-in-class for:

Setup - completion and accuracy
Optimizations - factors & frequency
Bids - considerations and variables
Correlations - machine learning analysis and insights
Competitors - keeping them at bay and gaining on them
Management - recommendations and best practices
Measurement - real-time KPI monitoring & dashboard

Our PPC X-Audit™ is a 30 - 50 page slide deck filled with findings, both good and bad, about how your PPC accounts are performing and a complete set of recommendations along with the roadmap on how to maximize their yield.

Below are a few example findings from past PPC Audits:

Correlations of category keywords to ROAS: Company A is seeing a 6.14 ROAS for keywords that are triggered by “Metals” category vs. a 1.32 ROAS for keywords that are triggered by “Questions” category. E.g., pewter christmas ornaments had a 7.83 ROAS vs. how to decorate an unused fireplace, which had a 0.00 ROAS.
This finding was one of hundreds of such deep search query correlations which help identify profitable search trends and reveal positive and negative ROAS behaviors.
Shopping changes frequency vs. brand changes frequency: Company B was experiencing moderate success in the brand ads yet the majority of their spend was allocated to shopping ads which were lackluster in performance. We assessed the level of attention each campaign was receiving and plotted findings on a color coded calendar. We found that while brand campaigns were worked on every day of the week including weekends, the much larger shopping campaigns were seeing changes only 6 days out of the 30.
This illustrated that the comfort level, skillset, and tools in use were inadequate for that accounts needs.

CPLs and available impressions: Company C was paying $145 cost per lead (CPL) for the broad match keyword manager positions while achieving a 57% impression share for that keyword. Simultaneously, it was paying $24 CPL for the phrase match keyword “manager jobs” and achieving a 33% impression share. X-Audit™ revealed this mis-step and put in place provisions to maximize impression shares for “manager jobs” therefore optimizing the budget allocated to those keywords.
This finding was only two of the line items from a table in the “Keyword Optimizations - Non-Brand” slide of a 39 slide X-Audit™.

How to Increase Revenues in
Your PPC Campaigns:

1. BOOK A PPC AUDIT

Once you book an audit along with your Google Ads client ID number, we’ll send you a non-disclosure agreement (NDA) and read-only account request to your account.

2. LET US WORK OUR MAGIC

We comb through all the gritty details of your campaign to identify quick and easy adjustments you can make to increase your ROI immediately, and larger opportunities you should look into long term.

3. GET ACTIONABLE RESULTS IN 1 WEEK

In a 60 - 90 minute conference call we deliver our findings. We provide you with insights, methods, and a complete plan to take your Google Ads campaigns to best-in-class greatness.

OVERVIEW:

30 - 50 page Google slides analysis of your Google Ads account

Outline of your account’s current state for each of the following:
- Setup - completion and accuracy
  - Does the account have adequate keywords, adgroups, campaigns (including remarketing), ads, landing pages, tests (A/B on ads and landing pages), tracking, etc… and whether it is meeting and exceeding well-defined micro and macro Key Performance Indicators (KPIs)
- Optimizations - factors & frequency
  - What types of optimizations are being done and how often. E.g. is it optimized for time-of-day, day-of-week, demographics, region, matchtypes, ad extensions, etc…
  - Is it set up for a machine assisted Alpha/Beta process to help break out the winning keywords from the overall pool of keywords?
  - Predictions on how a proper Alpha/Beta process (X-Alphas®) would impact the CPCs, Impression Shares, and Conversion numbers
- Bids - considerations and variables
  - Are bid adjustments frequent- and consistent enough?
  - Are they granular enough?
  - How are brand and non-brand keywords performing?
- Correlations - machine learning analysis and insights
  - Deep search query correlations that would be impossible to do manually (would take months of analyst hours)
  - Identification of profitable and unprofitable search trends found in your account using the SalesX® custom trends library
  - Suggest proper campaign structure based on users positive and negative ROAS search behavior
- Competitors - keeping them at bay and gaining on them
  - Detailed analysis of the Auction Insights trends for search and shopping (as applicable)
  - Illustrate your top competitors and where you stand against them over time
  - Outline of new entrants and existing competitors
- Management - recommendations and best practices
  - Identify the level of management your account needs to be best-in-class
  - Provide recommendations on best practices to get you there (PPC business plan)
- Measurement - real-time KPI monitoring & dashboard
  - How to set up and monitor near real time account behavior and KPI updates
  - How to reduce reaction times based on past performance and current pace